A Standard Guide to Asia for Liverpool Football Club

Posted: April 11, 2011 in Asian Football, English Premier League, Indian Football
Tags: , , , , , , , ,

Liverpool Football Club’s primary sponsor Standard Chartered Bank stated that they would prefer the club to sign Asian players so as to capitalize on the huge opportunities available in the Asian Market. On 31st March 2010, Standard Chartered Sponsorship Chief Gavin Laws stated that the Club should figure out ways to exploit the prosperous Asian market by nurturing and signing Asian players.

He cited the example of Manchester United winger Ji Sung Park and the impact he has had for the club.

He also stated that the Bank wasn’t too concerned with Liverpool not qualifying for European Football next season as its primary target market (Asia) is asleep when the matches are played.
Following this statement Liverpool Football Club announced its partnership with Premier Indian Football Academy (PIFA) Mumbai to help train and organize camps with the Liverpool Academy in Kirkby and also maybe bring coaches from Liverpool to India.
Along with the planned opening of the Abhijit Kadam Football Development Centre in Pune in association with Bharati Vidyapeeth University, Liverpool Football Club is certainly making its presence felt on Indian Shores.

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